New Vintage Cookbook to Share: Your Share - How to Prepare Appetizing, Healthful Meals with Foods Available Today: Vintage Ephemera: Vintage Housewife

I absolutely love vintage cookbooks and the little advertising pamphlets or booklets from the mid century era.  These little gems were usually published and distributed by popular food or appliance companies.  They were distributed as marketing material to highlight a certain appliance, like a Frigidaire Refrigerator Or Kitchen-aid Mixer.  Sometimes, however, they were also distributed by banks, electric companies, and even an auto parts companies like the NAPA / Regal Ride cook book seen below (it is the blue one in the top left corner, I will feature it in an upcoming blog post so you can get a better look).

picture of pamphlets and booklets from my personal collection

These pamphlets were distributed a few different ways, I have found by talking to past generations of home makers while working in a senior living community.  Some were distributed in the super market, with a display of the product, much like we see coupons or recipes on hang pads.  Others were tucked in an electric bill or banking statement.  The booklets included with an appliance may come in the appliance box or handed out by a salesman while making his sales pitch. They, like the new appliances of the time,  were for the "modern homemaker" and usually had hints and recipes to make her life easier and more carefree.  

I am thrilled to have found this little gem, Your Share - How to prepare appetizing, healthful meals ** with foods available today*** a Betty Crocker Cookbook (lette?) .  It comes at the perfect time since prices of meat are climbing and limits have been put in place on certain household items and foods.

It was published in 1943 by General Mills, Inc.  It was to help with the rationing put in place during World War II.  We are not at war now, obviously, but I think we can appreciate the tips and helpful hints as much now as anytime.

I will share more of this booklet, with commentary, in the next few blog posts.  Be on the look out for tips and tricks on stretching your meat, multiplying your eggs, and making your cheese go further, for example, as I break it into sections.

Here are some more of these pamphlets from the mid century era.

xoxoTiffany